Museum of Failure


Samuel West announced in April that his Museum of Failure will open in Helsingborg, Sweden, in June, to commemorate innovation missteps that might serve as inspiration for future successes. Among the initial exhibits: coffee-infused Coca-Cola; the Bic "For Her" pen (because women's handwriting needs are surely unique); the Twitter Peek (a 2009 device that does nothing except send and receive tweets -- and with a screen only 25 characters wide); and Harley-Davidson's 1990s line of colognes (in retrospect as appealing, said West, as "oil and gas fumes"). (West's is only the latest attempt to immortalize failure with a "museum." Previous attempts, such as those in 2007 and 2014, apparently failed.)

http://museumoffailure.se/
Sweden's new Museum of Failure in photos

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